What is Graphic design: The Ultimate Guide

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Table of Contents
Graphic design Guide

What is graphic design?

Logo design
Logo design

Graphic design is a way of delivering a message to the end-users through visual content such as the site’s design, logo, or advertisement media. AIGA defines graphic design as, the art and practice of planning and projecting ideas and experiences with visual and textual content.

In simple terms,

Graphic design is a way of delivering a message to the end-users through visual content such as the site’s design, logo, or advertisement media.

The professionals who create these graphics knows as Graphic designers.

Types of graphic design

Corporate design

Corporate design
Corporate design

What is corporate design?

In Corporate design, a professional graphic designer creates visual content for businesses, its very important because corporate design a major factor of branding.

Examples of corporate design?

Business logos, introduction cards, etc. are the most common example of corporate design.

Marketing and advertising design

Marketing and Advertising design
Marketing and Advertising design

What is marketing and advertising design?

In marketing and advertising design, a professional graphic designer delivers a product or service message by creating visual content most of them are video or image.

Examples of marketing and advertising design?

Facebook ads, sponsor videos, television ads, etc. are the most common example of marketing and advertising design.

Publication design

Publication design
Publication design

What is publication design?

Designing newspapers, magazines, books, and other printable media define as Publication design. 

Examples of Publications design?

Newspapers, magazines, books, and other printable media are the most common example of dedication designs.

Packaging design

Packaging design
Packaging design

What is packaging design?

Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors, and fonts that are used on wrapping, a box, a can, a bottle, or any kind of container.

Examples of packages design.

Packages of toys, electronic devices, etc. are the most common example of packages designs.

Motion design

Parallax animation
Parallax animation

What is motion design?

In motion design, a professional graphic designer creates motions or animations of elements in the design, Motion design is nothing just implementing the moving elements on designs (in the right way). Motion design beocme quite popular in the ’20s.  

Examples of motion design.

Some websites use motion graphics on their home page to grab user attentions.

Elements of graphic design?


The line can be described as a single point that continues for a distance. The line is the simplest element in design but if you use it in the right way, the design gets more points. 


Shape can be described as set of points and lines such as Circle, cube, etc. Spapes can be used to decorate. Shapes are mostly used to add interest to a piece of desige, they can be symbolic and can be used to create patterns and textures. There are two types of shapes: geometric and organic.


Color is the one of the underrated elements of design that matter a lot. Color are very useful for getting attentions. Color must be a in a color scheme there is lot is formula for genrating color schemes.


Typography design is the art and technique of arranging type. It’s at the center of a designer’s skill set and is about much more than simply making the words legible. The typeface you choose and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.


When used in graphic design, texture refers to the sense of feeling, touching, and actualization. The texture is a characteristic component of graphic design that uplifts the presence of other visual elements like patterns, colors, illustrations, content, and more.


Size can be described as how big or small a element is in relation to other elementoes within design. Generally, we use size to make a particular element stand out or to give it importance. However, size becomes a much more powerful design element when it is considered alongside scale.


Space more likely to say white spaces, is just gap between elements within design.

Many beginning designers feel the need to pack every pixel with some type of “design” and overlook the value of white space. But white space serves many important purposes in a design, foremost being giving elements of the design room to breathe. Negative space can also help highlight specific content or specific parts of a design.

Principles of graphic design.

Balance and Alignment

Balance and alignment
Balance and alignment

Never forget that every element you place on a page has a weight. The weight can come from color, size, or texture. Just like you wouldn’t put all your furniture in one corner of a room.


Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups.


If you limit yourself to two strong typefaces or three strong colors, you’ll soon find you’ll have to repeat some things. That’s ok! even sometimes that’s the best choice available.


Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.

Graphic design software.

Here I mention some of the conventional designing tools or software but I highly recommend you use software that you most use to.

  1. CorelDraw Graphics Suite

CorelDraw Graphics Suite packs some pro-level features and offers a highly accessible interface that is easy to use. It is a bundle of multiple applications that deliver powerful editing features.

  1. GIMP (GNU Image Manipulation Program).

GIMP is much more than just a photo editor that offers a lot of incredible Photoshop features for free. It provides multiple professional-quality functions to fine-tune snaps and create artworks from scratch.

  1. Canva

I personally use canva.com for creating all the graphics that we need for 360TEchExplorer. This tool is very beginner-friendly with a lot of free templates.

More FAQs about Graphic design.

What is designing?

I already published a complete guide of designing. Feel free to check it out: The definitive guide of designing.

How much do graphic designers make?

It depends, Earning potential can depend on several elements, such as experience, education, location, specialization, job setting, and more. According to the Bureau of Labor Statistics (BLS), the average annual graphic designer salary is $50,370.

What does a graphic designer do?

Graphic designers create graphic designs or visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as advertisements, brochures, magazines, and reports.

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