Everything about Digital Marketing: Complete Guide

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Digital Marketing

Today, I’m going to show you how to grow a new blog from scratch.

I remember when I first started to learn about Marketing. I’d go from blog posts to videos trying to understand how marketing actually worked. It was super confusing and frustrating.

And in this no-nonsense guide, I’ll cut out all the noise and BS and show you exactly how to do digital marketing for your business.

What is the digital marketing

Digital marketing is a sub-set of Marketing. Digital Marketing is used to utilize digital techniques such as social media and emails, to grow and promote a business or other digital assets. Digital marketing also knows as Internet marketing and Online marketing. It was first introduced in 1971.

Marketing
Marketing

Digital marketing was implemented in 1990-2000s when the business starts using digital channel to marketing their product or service.

There is a definition of digital marketing I hear several years ago,

Your product is known by more people today than yesterday, is called Marketing.

so the digital marketing is

When your product is known by more people today than yesterday with the help of digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel, is called Digital Marketing.

For Example, let’s say you have a business. How does your target audience will know about it?

Marketing, And when your digital marketing for your business, the Audience will know about your business.

Now, that you understand what digital marketing is, it’s time for me to explain more about how to do digital marketing for your business.

Facts about Digital Marketing

I already published a whole article about facts in digital marketing but here I want to share some important facts:

  • Inbound marketing costs 62% less per lead than traditional.
Inbound marketing vs outbound marketing Cost
Inbound marketing vs outbound marketing Cost
  • 57% of the companies have acquired a customer through their blogs.
  • Infographics (collection of imagery, charts, and text in a single photo) are liked and shared on social media 600 times more than other types of content.

We have some amazing facts about digital marketing if you are interested go and check it out: Ultimate List Of Digital marketing facts.

Why Digital Marketing is important?

Traditional marketing vs Digital marketing
(SOURCS: SORADIS DIGITAL) Traditional marketing vs Digital marketing

Digital marking is amazing it’s cost-effective… it has a lot of potential even my recommendation for all businesses is to adopt digital marketing as soon as you can.

Here I will break down some of the major benefits of digital marketing.

  • Cost efficiency

We all know how costly TV or newspaper advertisements are but in Digital marketing (more likely to say Google Ads) you can start with only $10.

  • Easier personalization

It’s not possible to remember all your customer’s names in your mind but it is possible with digital marketing by storing it on CRM software.

  • Increase Customer Loyalty with Frequent Communications

You have a lot of tools or platforms to connect with your audience such as live chat, messenger embed on your website, etc.

  • Target the Right Audience

One of the major problems I noticed with TV and Newspaper ads, they are not personalized but with Digital ads, you can choose and narrow down who sees your ads.

Ok look, there are more benefits of digital marketing but this is enough for this, I think let jump into, how you can start implementing Digital marketing in your business.

How to do digital marketing?

You can implement digital marketing in your business by hiring a Digital Marketing agency or by doing it yourself.

How to learn digital marketing?

If you don’t want to give your money to someone else to do digital marketing for you (like me) then you have to learn digital marketing. Here I will share how you can get started with Digital Marketing?

You can learn digital marketing through some free sources such as YouTube, Google Ads academy, etc. If you are ready to invest some money then you can also buy Digital marketing courses or join a digital marketing institute.

IMPORTANT NOTE: Before going to any other learning recourse read this whole article below I have a lot of information.

FREE

Here is some other popular platform, courses, ebooks, or other learning resources for Digital marketing:

  • Youtube
  • Udemy Free courses

Here are some other resources for adding more value to your knowledge.

  • Facebook Blueprint (recommend when you want to leverage Facebook as a marketing channel)
  • Moz SEO Learning Center (Only for SEO)

Paid

If you are ready to invest your money in courses or any think of learning resource then here are few courses I will recommend to you:

  • Udemy Digital Marketing Course
  • Simplilearn Digital Marketing Specialist
  • Udacity Digital Marketing Course
  • Join local digital marketing institute (Do your own research)

Tips for choosing a digital marketing agency

If you want to hire someone else to do it for you here are few things you should keep in mind:

  • Choose the Best Value, Not the cheapest Price (I see this mistake a lot)
  • Look at their previous Clients
  • Choose a Company That Understands Your needs
  • Take Look at Experience

Types of digital marketing and how to do it?

Types of Digital Marketing
Types of Digital Marketing

SMM (Social Media Marketing)

What is social media marketing?

Social Media Marketing
Social Media Marketing

Leveraging social media platforms (such as Facebook, Instagram, etc.) to promote your product is called Social media marketing. Social media marketing is very effective and it’s free (in most case) and also social media increase brand awareness, drive traffic, and generate leads for your business.

How to do social media marketing?

There is a lot to do in social media marketing here I will share only some basic or mandatory steps.

Step #1

First of all, you need to create an account on these social media platforms (Facebook, Instagram, Twitter, and YouTube).

Step #2

Create amazing content.
Use tools such as BuzzSumo to generate a content idea for your niche then use tools (such as Canva, Animoto, etc.) to create the actual content.

Step #3

Now you have to post your content regularly here you can take the help of tools like Buffer, Hootsuite, etc.

PPC (Pay per click)

What is pay per click?

Pay per click
Pay per click

Pay per click more likely to say PPC is a paid method to drive traffic to your website or landing page. In this method, you pay publishers to show ads on their digital assets (such as Websites).

The most popular and the most common PPC is Google Ads, have you ever notice in some queries there are few results on the top with an “Ad” icon as its favicon. This is the most common PPC example.

Some other common PPC services:

Paid ads on Facebook: 

Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.

Twitter Ads campaigns: 

Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.

Sponsored Messages on LinkedIn: 

Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

How to do PPC?

There is a lot to do in PPC here I will share only some basic or mandatory steps.

Step #1

Select the specific PPC service that matches your business need for example if you have a personal blog so it kind of weird to promote it on LinkedIn (Don’t take me wrong, maybe except in some case)

So, do some research about your audience like where they spend most of their time, etc.

Use that data to select the right PPC service for your needs.

Step #2

Look this is where I see most of the mistakes happen.

Here you have to filter out your audience by Demographic, gender, age, etc.

Use data to figure out what’s working, see the latest data compare it with old data just to figure out who is your audience and how they behave.

If you are using Google Ads (or something like that)

You must have a good keyword list, use tools to determine which keyword converts well or which doesn’t.

Step #3

Write a great headline, description and improve your call-to-action (CTA).

I recommend you read some other tutorials on copyrighting.

SEO (Search engine optimization)

What is SEO?

Search engine optimization
Search engine optimization

Search Engine Optimization more likely to say SEO is a process to get a better ranking in Search engines like Google, Bing, etc. This the most effective way to get “Free” consistent traffic to your website or landing pages.

Types of SEO?

  1. Technical SEO:

This type of SEO focuses on the back-end of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website’s loading speed — an important ranking factor in the eyes of search engines like Google.

  1. On-page SEO:

This type of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.

  1. Off-page SEO:

This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. “What activity not on my website could affect my ranking?” You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative “authority” of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.

How to do SEO?

There is a lot to do in SEO here I will share only some basic or mandatory steps.

Step #1

The Frist thing you have to do is technical SEO, 

You have to make sure your website loads faster enough (below than 2 seconds)

And implement schema.org’s Data structure in your web pages.

There is also some other thing like use HTTPS, etc. 

Have a look at this article where I discuss Technical SEO in WordPress.

Step #2

Now the next step after setting up your website according to SEO is to create amazing content for your website.

Also, know as On-page SEO.

Step #3

In this last step, you have to promote your content to get backlinks or to get more shares on social media.

Some popular ways to get more backlinks are:

  • Email Outreach to replace the 404 links with your links.
  • Use Infographics
  • Do your research or survey then publish it as a blog. (Data gets backlinks)

ASO (App store optimization)

What is app store optimization?

App store optimization
App store optimization

Improving the ranking of your mobile application inside the app store’s search is called app store optimization or ASO.

The main goal for ASO is to increase the number of downloads. ASO will center your app to make it more visible and discoverable for a relevant audience. ASO is hugely important because it can help your app grow organically and increase the conversion rate so you can stand out from the crowd.

How to do app store optimization?

There is a lot to do in ASO here I will share only some basic or mandatory steps.

Step #1

The Frist thing you should make sure of is “App title” and “App description”.

Both are very important in your conversion as well as ASO.

Optimize your App title” and “App description”

Some tip:

  • Keep it short
  • Use industry keywords like music, video, etc.
  • Make its icon sleek and simple
Step #2

The next step is to optimize “Keyword Metadata” 

These help your app get discovered through search and related content.

There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.

Some in-depth keyword analysis can be done using Apple Search Ads.

You can also use a keyword research tool like Ubersuggest, ahrefs, etc. to find common key terms and test them.

Step #3

Fill in all other information (such as Long descriptions, screenshots, etc.) asked by publishers.

The more information about your application they get better they understand and then what happens if they understand well, they rank your application, so do this.

Content Marketing

What is Content Marketing?

Content Marketing
Content Marketing

As its name suggest here you market your product through your content. Here you create content for your audience to generate leads and increase brand awareness. This content includes:

  • Blog posts: Writing and publishing articles on a company blog help you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.
  • Videos: Create an amazing video with a good graphic that will increase your brand awareness a lot, Video marketing has a lot of potentials, use this to leverage your audience.
  • Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content help further educate website visitors. It also allows you to exchange content for a reader’s contact information, generating leads for your company, and moving people through the buyer’s journey.
  • Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.

These few more content types such as podcast, etc.

Fact: Content marketing is the most effective SEO strategy.

How to do content marketing?

There is a lot to do in ASO here I will share only some basic or mandatory steps.

Step #1

Choose few content types according to your business and your audience.

For example, 360TechExplorer mainly focuses on Blog posts, Videos, and Images (We are planning to leverage the podcast market)

Step #2

In this step, you have to create amazing content for your audience.

Create your content with proper CTA (call-to-action).

Step #3

Choose the platforms to publish your content, and then publish it on regular basis.

For example, We publish our Blog on only our website.

Email Marketing

What is Email marketing?

Email Marketing
Email Marketing

Sending emails to your customer to convince them for buying your product or service. Email marketing is a way of communicating with your audiences. Email is often used to promote content, discounts, and events.

Email marketing is very profitable for businesses the average ROI of email marketing is 48%.

Digital Marketing channel ROI
Digital Marketing channel ROI

How to do Email Marketing?

There is a lot to do in ASO here I will share only some basic or mandatory steps.

Step #1

The first thing you need to do is to, Build your email list.

For this purpose, you need some sort of email marketing tool such as Mailchimp, Convertkit, etc.

Choose any of these according to your need.

Here I mention a few popular techniques to build an email list:

There are a lot of other techniques to generate an email list, research your industry before doing anything.

Step #2

The next thing is sending emails.

Here are few things you should keep in mind before sending emails:

  • Send a helpful or informational email to your subscribers
  • Write a good optimized Subject line.
  • Send email regularly
  • Make your email more engaging.
Step #3

Promote your product “carefully”.

Now it’s time to promote your product or service (don’t spam), we have to promote our product in a proper manner.

Few tips to follow before promoting your product or service:

  • Take a look at the frequency of promotional emails.
  • Don’t send irrelevant product emails. 

For example, if someone doesn’t interested in “Product A” don’t send him/her an email related to “Product A”.

  • Forces of your Copyrighting.

Influencer / Affiliate Marketing

Well, I know Influencer marketing and Affiliate marketing are different. But here I consider both as one because in both marketing someone else protome your product or service in exchange for money or commission.

What is Influencer Marketing?

Influencer Marketing
Influencer Marketing

Promoting your product by Influencers (people with a lot of following and expect in their niche) is called Influencer marketing. This is a kind of social media marketing technique that increases your social proof and trust.

What is Affiliate Marketing?

Affiliate Marketing
Affiliate Marketing

Promoting your product by people who are interested in promoting your product in exchange for a commission. Unlike Influencer marketing, this can be anyone.

How to do it?

There is a lot to do in Influencer and Affiliate Marketing here I will share only some common or mandatory steps.

Step #1

This step is only for Influencer marketing

Find an influencer in your niche and pay them.

Here are few things to make sure of before selecting any influencers.

  • Engagement: Look at the latest post they publish, how many likes, comments, and shares they have? (Most important)
  • Followers or Subscribers: Look how much following they have?
  • Do your own research.
Step #2

This step is only for Affiliate marketing

Build your own affiliate system you can do his by:

  • Hiring a Developer to develop your affiliate system on your website.
  • If you are using CMS (like WordPress) then use Plugins to do that.
  • Join third-party Affiliate Marketing Platforms And Networks such as CJ Affiliate, ClickBank, etc.
Step #3

Track your affiliate program and Influencer marketing campaigns, this will you to do A/B testing and improve your marketing campaigns.

General FAQ about Digital Marketing

What is digital marketing?

In simple terms, Promoting your product or service with digital channels such as Google Ads, Social media, or search engine, etc. is called Digital marketing.

How to do digital marketing?

You can leverage digital marketing by hiring someone who is professional in Digital marketing or you can do it by learning it yourself.

How to learn digital marketing?

You can learn digital marketing through some free sources such as Youtube, Google Ads academy, etc. If you are ready to invest some money then you can also buy Digital marketing courses or join a digital marketing institute.

What’s the future of digital marketing?

Digital marketing predictions for 2022 are likely to include new strategies towards marketing, social media and email marketing trends, AI or ML use, and better ways to approach customer service.

Why Digital Marketing is important?

With Digital marketing you can reach your loyal customers at less cost, compared to traditional marketing it is cost-effective, easy to personalize, Frequent Communications to increase customer loyalty, audience targeting. 

General Digital Marketing Terms

A/B Testing

A/B testing (also known as split testing) is a process of showing two variants (knows as A and B) of the same web page to different segments of website visitors and comparing which variant drives more conversions.

Marketing Campaigns

Marketing campaigns are organized efforts to promote a specific company goal, such as raising awareness of a new product. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

CPC

Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads on platforms such as Google AdWords or Bing Ads. CPC is determined by several factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding for the same keyword.

Conversion Rate

To put it simply, your conversion rate is the percentage of visitors to your website or landing page that convert. Depending on your business goals, a “conversion” could be almost anything.

Click-Through Rate (CTR)

Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

Call-to-action (CTA)

A call to action (CTA) refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. The CTA can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message.

Customer Acquisition Cost

Customer acquisition cost is the best approximation of the total cost of acquiring a new customer. It should generally include things like advertising costs, the salary of your marketers, the costs of your salespeople, etc., divided by the number of customers acquired.

Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is one of the key stats to track as part of a customer experience program. CLV is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across the whole relationship.

B2B

Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output. Example: Providing raw material to the other company that will produce output.

B2C

Direct-to-consumer refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen. DTC brands are usually sold online only and specialize in a specific product category: Casper, Warby Parker, Everlane, Harry’s, Outdoor Voices, AWAY, and Dollar Shave Club.

Conclusion

Thanks to this Digital Marketing’s Guide, you don’t need to spend hours researching for Digital markeitng information anymore.
You have everything you need to get started all in one place.

As you saw in this guide, digital marketing can make or break your business. Without digital marketing, your chance of growing your business is almost zero.

Now you have everything you need to get started with digital marketing.
Before, you start implementing digital marketing, make sure to leave a quick comment to let me know what you think of this guide.

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